Goodwin's Music Video Analysis

1) Music videos demonstrate genre characteristics (E.g dance routine for boy/girl band)

2) There is a relationship between lyrics and visuals:

Illustrative -

Amplifying -

Contradicting -

3) There is a relationship between music and visuals:

Illustrative -

Amplifying -

Contradicting -

The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (Visual style)