Album Promotion analysis

Disclosure:

Disclosure have are currently promoting their new album in various ways through their website.

Instead of going straight to the websites home page the viewer is directed to this page where the new music is played in the background and the track listing, release date and album artwork is shown.

On the home page there are numerous links to picture galleries, tour dates, current music and current music videos. These are all displayed and done through other services such as Spotify, Instagram and youtube. This diverse use of social media platforms allows the artists to reach out to more people.

Here is an example of how Spotify is used on the website.

On the pop up screen at the beginning of the website there is this message.

This is telling us that the music videos are going to be linked in a story. The first two videos that have been released do back this up as they are set in the same fictional city and include the same main actor.

It also includes hints of the album artwork in multiple shots in both videos.

Music Video analysis - The Killers / Foo Fighters

Looking at numerous music videos from multiple genres we have decided that we want to do a narrative video with (possibly) some performance.  A possible song that we have thought about using is When We Were Young by The Killers. The slow build up would be perfect to build up anticipation for a certain event that might occur when the music shifts to a faster pace. We considered other songs and genres such as some Arctic Monkeys songs, however we believe that it would be very difficult to make the performance look believable .

For the performance section of the video we would need to shoot it in a way that would make it look interesting and believable. Looking at examples of performance videos, i can see that they are usually have fast pace close up shots that go with the pace of the music. 

In other cases, with slower music there are longer takes and wider shots

Goodwin's Music Video Analysis

1) Music videos demonstrate genre characteristics (E.g dance routine for boy/girl band)

2) There is a relationship between lyrics and visuals:

Illustrative -

Amplifying -

Contradicting -

3) There is a relationship between music and visuals:

Illustrative -

Amplifying -

Contradicting -

The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (Visual style)